Writing
In all his writing, John strives to write material that will
make a difference. This comes about by focusing on making
sure all content is relevant, adding unique features help
the reader, and being sure that there is an audience seeking
solutions for their problems.
On Foot Care
As an example, his book Fixing Your Feet: Prevention and
Treatment for Athletes was initially
self-published and then was picked up by a mainstream outdoor
publishing house. It has reach the often envied position of
being released in its 4th edition. The book is unique in that
it contains over 350 pages of tips about foot care, covers
all aspects of footwear, injuries, and related treatments,
and a complete list of resources. The book has become the
'bible' of foot care by those in extreme sports. The book was
released in 1997 and although it appeals to a niche market, it
has sold well over 25,000 copies to athletes in countries
around the world.
On Writing
Several of John's books have evolved from his speaking.
Teaching a major eight hour workshop on marketing books at a
writers conference led to his book Selling Your Book: The No-Nonsense,
Step-by-Step Marketing & Promotion Workbook. The
book is unique in that it presents questions to help the reader
work through steps to make their books. The book, You Can Write for
Niche Markets, came about through the same
process.
On the Church
A completely different book is his Managing the Pastoral Search
Process, a book for churches on finding and calling a
pastor. He is working on the 2nd edition of this book, to be
released in late 2009 or early 2010.
Booklets
His two booklets include A Parent's Guide to the
Emergency Room and Happy
Feet: Foot Care Advice for Walkers and Travelers.
Websites
John's writing has taken many forms - books, booklets,
articles, e-zines, blogs, and Web sites. The Web site
WritersConferenceGuidelines.com is a huge
project that offers hope to writers who attend writers
conferences. Many writers go to these conferences and return
home dejected. Their queries, proposals, and manuscripts
were not as well-developed or well-written as they needed to
be in order for an agent or editor to pick them up. The Web
site offers extensive materials on what goes into writing
different parts of your submission package and how to do it
right. Information on queries, cover letters, book
proposals, article and manuscript formats, genre tips,
meeting with faculty, making the most of your conference,
conference links, resources, a glossary, and more.
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